Four workstreams

1. Requirement: define market, audience, channel and formats.
2. Feasibility: review product, packaging and operating needs.
3. Approval: agree artwork, mandatory information and responsibilities in writing.
4. Pilot: test the approved execution before scaling.

What the initial brief should include

Brand assets, target market, sales channel, preferred packaging, planned quantity, timing and the person responsible for label approval. Available services, quantities and timings are confirmed for the specific project.

Start with a complete brief

A precise brief reduces assumptions and supports a faster feasibility review.